Imabari towels – Shop in Tokyo or travel all the way to Imabari, Ehime Museum?

So, I’m planning for a trip to Japan next year for the first time. Making two different itineraries to choose between. One a pretty standard, it seems, “Golden Route” plan. The other, I was planning on trying to actually make a JR Pass worthwhile, and going from end to end of Japan seeing interesting things.
From what I’ve read, Imabari towels can be quite nice. The cheap ones are likely not anything to write home about, but the ones \~$30/apiece, from what I’ve read are quite nice.
Is it better to just check out their store in Tokyo, or actually travel to Imabari? If I was to do the longer itinerary, would not be too far out(about an extra 4 hours) of the way when traveling from Kyoto -> Hiroshima. Is the extra travel worth it?

by pinkbunny10

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