Crowdfunding food in Japan?

3 comments

1. I have not, but I know someone who thought about it and quit because of all the headwind.
   I guess the main thing is how do you differentiate your product from commercial products out there, since “homemade” may actually work against you in Japan

2. My only tip is if you do it, follow through. I gave 500 yen to a guy for some hot sauce and it’s been a year. Where’s my chiles!

3. Not sure if it’s the same for those Japanese platforms, but for Kickstarter and Indiegogo, the big thing that it comes down to aside from what’s in that article is:

   – Have a list ready to launch to

   Basically you want to set the lowest possible goal where you can make the product happen if funded, and then once you start the campaign, launch the crowdfunding campaign to that list to get that minimum goal funded asap

   Then, the platform will put their own marketing into your campaign because it’s successful, and it should hopefully get a lot of people buying it (especially since it’s now 100% funded)

   This would mean you would need to spend some time building a list (ex. email list), and making sure the leads in that list are likely to purchase

   – Put a lot of focus into optimizing your crowdfunding page

   Images, videos, and copywriting should all be on point, so don’t skimp out on this

   ——

   I know someone who raised over $2 Million from Kickstarter doing this. It really comes down to having that list