Finally, Japan’s craft beer scene gets serious

33 comments

1. The Gin&Tonic is my jam tbh.

2. How is it? It’s hard to believe It cost more than the competition, I don’t remember the beer at the hub to be all that great.

3. Gross

4. A 3% pale ale (especially at that price) is criminal. I’m fairly sure the stuff served at Hub is over 5%

5. It’s like sex in a canoe.

6. It’s 3% of daily nutritional requirements I’m sure.

7. That’s hilarious

8. Any recommendations on good craft beer you can buy in supermarkets?

9. Your turn, Strong Zero

10. Wow I don’t even have to go to hub every weekend anymore!!!!

11. Those Hub crunchy salty sticks are incredible. Bring them here too!

12. It just ain’t the same without the scent of Hanakos perfume

13. Does anyone here actually drink Budweiser? They could sell it for 50 yen and I still wouldn’t buy it.

14. It’s not bad for a low alc pale ale. A lot of pale ales in the UK are <5%.

    Good for business as well as people order more of them. And Japan has a significant % of people who cant process alcohol well so low ABV stuff serves that market.

    Having said that i wouldn’t buy the Hub one if Yona Yona is also available.

15. Need some Old English in there lol

16. Gotta love the can design straight out of an early 2000s PowerPoint presentation.

17. I’ve had the gin and tonic and it was pretty zesty and refreshing.

18. Masakos, lock up your Hanakos

19. Happo-shu industry needs serious competitors lol

20. those are pretty high prices for a supermarket….

21. They sell their gin & tonic too.. just waiting for cider now

22. As a former professional craft beer guy, I need to say the craft beer in Japan is:

    A) really fucking good.

    B) incredibly hard to find reliably (where I live)

    C) about 3X too expensive.

23. Check out bar three feet in harujuku, amazing selection of Japanese craft beer

24. It’s bad

25. Free condom with each purchase?

26. The Japanese craft beer scene is one of the best in the world. I say that having previously worked many years in cocktail & craft bars and now having tried over x250 unique Japanese craft beers (I check them in on Untappd).

    If you have a discerning palette, I could recommend countless bars in Tokyo where you’d drink some of the best beer you’ve ever had in your life. The only probably is they are stupid expensive in Japan.

    For everyone else, this Hub “craft” could be a good introductory beer to the craft world, just as Brew Dog is to many people, but like that you would really be starting at the very bottom. I’d recommend instead reaching for one of Yo-Ho (Yona Yona) or Echigo cans that are in most supermarkets.

27. “craft beer menu” –> Spring Valley

28. Craft beer in Japan is actually pretty great and more widespread that one would expect.

29. “””””craft”””””

    The real craft beer in Japan is amazing. Problem is Japan thinks anything other than big-name label qualifies as “craft beer” when it’s not, compounded by the Japanese marketing sham of slapping different labels on things and trying to pass them off as a different product entirely, when all they changed was the outward appearance.

30. Craft beers?

31. I haven’t had a chance to try a lot of Japanese craft beer, but over a decade ago I came across my first bottle of Hitachino Nest beer in Ontario, the white ale, and it was quite good. Been shocked by how much their brewery has grown since then.

32. i’ll take them seriously once i see Pliny the Younger

33. That’s why I stopped buying beer in Japan