Hello. This is Emma Ockerman from Nikkei Asia’s audience engagement desk. I thought this was interesting, so I thought I’d share with you. Here’s an excerpt:
*Japanese gyudon beef bowl chain operator Yoshinoya Holdings is making a push into the ostrich business, creating a skin care line using the bird’s oil and putting its meat on the menu at restaurant in limited quantities, eyeing the efficient-to-raise animals as a future profit source.*
*”We will establish ostrich as an option that can bring wellness both to people and to Earth,” said Yoshinoya Holdings President Yasutaka Kawamura at a press conference to announce the company’s new ostrich-related ventures in Tokyo on Wednesday.*
*Ostrich oil has a fatty acid composition close to that of human skin, and its beauty-enhancing ingredients penetrate the skin more easily than vegetable-based oils, the company said, making it ideal for its new line of cosmetics.*
*Prices range from 5,720 yen to 15,400 yen ($40 to $106) for a booster oil used before applying facial lotion, and a beauty cream is priced at 16,500 yen. The products went on sale through various online retailers in addition to Yoshinoya’s website from Wednesday.*
*Though ostrich oil cosmetics and beef bowls might seem like a mismatch at first glance, the new business stems from a concern about future food shortages, triggered by Yoshinoya’s expansion into China.*
*The company’s first full-fledged foray into that highly populous country, in Shanghai around 2000, made it realize that continuing to serve beef bowls to so many people could someday become difficult. Those fears have become a reality in the form of soaring beef prices due to increased consumption in emerging markets and developing countries.*
I think if Emus are on the table, the Australians will be happy
Breeding ostriches for use as food and cosmetics seems like a low-tech approach.
3 comments
Hello. This is Emma Ockerman from Nikkei Asia’s audience engagement desk. I thought this was interesting, so I thought I’d share with you. Here’s an excerpt:
*Japanese gyudon beef bowl chain operator Yoshinoya Holdings is making a push into the ostrich business, creating a skin care line using the bird’s oil and putting its meat on the menu at restaurant in limited quantities, eyeing the efficient-to-raise animals as a future profit source.*
*”We will establish ostrich as an option that can bring wellness both to people and to Earth,” said Yoshinoya Holdings President Yasutaka Kawamura at a press conference to announce the company’s new ostrich-related ventures in Tokyo on Wednesday.*
*Ostrich oil has a fatty acid composition close to that of human skin, and its beauty-enhancing ingredients penetrate the skin more easily than vegetable-based oils, the company said, making it ideal for its new line of cosmetics.*
*Prices range from 5,720 yen to 15,400 yen ($40 to $106) for a booster oil used before applying facial lotion, and a beauty cream is priced at 16,500 yen. The products went on sale through various online retailers in addition to Yoshinoya’s website from Wednesday.*
*Though ostrich oil cosmetics and beef bowls might seem like a mismatch at first glance, the new business stems from a concern about future food shortages, triggered by Yoshinoya’s expansion into China.*
*The company’s first full-fledged foray into that highly populous country, in Shanghai around 2000, made it realize that continuing to serve beef bowls to so many people could someday become difficult. Those fears have become a reality in the form of soaring beef prices due to increased consumption in emerging markets and developing countries.*
I think if Emus are on the table, the Australians will be happy
Breeding ostriches for use as food and cosmetics seems like a low-tech approach.