Best practices: contacting clientele

LINE:
Pros: everyone’s got it.
Cons: no contact organization/sorting options. Must contact each client individually to protect each users contact info (group chat displays everyone’s info).

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EMAIL:
Pros: put everyone in bcc to protect customer privacy.
Cons: I feel like the majority of my customers don’t check it.

I think I’ve actually lost a few potential customers because of unread emails. I’d run a trial and tell them that I’ll contact them via email – no response. I understand that a percentage potentially are not interested but I’m sure that many just don’t check it.

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PHONE:
Pros: Guaranteed to clearly communicate message.
Cons: need to contact each person individually.

I also end up doing unintentional cold calling with potential clients. Sometimes I need a response and when I call, I feel like I’m pressing the customer for an answer.

With a growing client base, I’ve been looking for a way to send out group notifications. One example would be to notify of schedule changes, cancelled lessons, holidays. I HATE having to message 30 people individually. I also am afraid of missing a few contacts in the process.

Tldr; how do you notify the clientele of generic information? What is the norm in this country?

1 comment
  1. Depends on what type of business you are running, how many clients, etc. If your business is big enough and you’re willing to spend money, there are plenty of companies that will help you keep in touch with clients and reach new ones.

    I hate people who use Line for B2B purposes, but for B2C it’s fine.
    Email is standard, but you’re right that most people won’t notice your email.
    Phone is a PITA for both sides, and only works if each client is high value.

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