Spark plug maker set to change name in drive for greener image | The Asahi Shimbun: Breaking News, Japan News and Analysis

Spark plug maker set to change name in drive for greener image | The Asahi Shimbun: Breaking News, Japan News and Analysis

https://www.asahi.com/sp/ajw/articles/14640240

7 comments
  1. “people have a negative impression of internal combustion engines”

    These people should commit to only eat food produced without the use of ICEs.

  2. Noritake ceramics is a world class brand. Let’s call our ceramic insulator business “NGK Insulator”!

    “NGK Spark Plug” is the first word out of a mechanic’s mouth, anywhere from lawn mowers to race cars. Let’s rename to some mishmash of Latin words instead!

  3. “Hey everyone, let’s lose all the customer loyalty and brand recognition by renaming instead of just removing ‘spark plug’ from our name!”

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