Announcement of Don Quijote’s beloved mascot being changed has shoppers in shock

Announcement of Don Quijote’s beloved mascot being changed has shoppers in shock

https://japantoday.com/category/business/announcement-of-don-quijote%E2%80%99s-beloved-mascot-being-changed-has-japanese-shoppers-in-shock?

5 comments
  1. Who are the shoppers who are shocked? I never noticed that there was a penguin to start with. 😀

  2. Maybe for 2023 they should change from a penguin to a rabbit as going into a Donki is like going down the rabbit hole anyway…

  3. This ishow you lose customers. Many are fickle enough to stop shopping over such a change. Especially if the changeis about making more money on your store branded items. Plus, I’ll bet it costs significatly less to have a simple letter plastered on shit as opposed to a colorful and interesting to look at mascot. Fucking corporations.

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    Then again, it could all just be some PR stunt.

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