I recently saw a video of new concepts of cafés that are outdoor/camping themed that is emerging in Japan and other Asian countries. I was wondering if outside of the main outdoor pursuits like camping, fishing, hiking etc, what else about the outdoors appeals to the market and in which way does this manifest? Never been to Japan so pardon my ignorance.
https://www.reddit.com/r/japan/comments/14xuocy/outdoor_pursuits_outside_of_the_obvious/