So let’s say I wanted to write Japanese vertically, and there was an already trademarked English word. I’d obviously write it in English (e.g. Fanta, Pepsi, etc.). But how would I write it?
Would I write the text going down or would I turn it sideways?
2 comments
You turn it sideways.
I happen to have have an [example](https://cdn.discordapp.com/attachments/876049023159640065/975093753046003762/20220514_195210.jpg) for this at hand! (Book is 僕はイエローでホワイトでちょっとブルー by Brady Mikako)
When each letter is pronounced individually (DVD, LGBT, BMW), Latin letters are written vertically. If it is a whole word in Latin script, the font is rotated 90° so that it can be read horizontally.