What does “pick up” mean in Japanese context?

Since I moved here I noticed the term “pick up” is really commonly used at stores, on websites, etc.
It will be something like “pick up news” and some headlines. Or “pick up item” on an email blast advertising clothes or something.

Does it mean “reccomended”? “New”? What does it mean?!

17 comments
  1. Recent. New. Recommend.

    Ya know what it is already. Good job getting those context clues.

  2. I’ve always read it like a pick up game of {basketball, soccer, football}. Something you’re encouraged to engage in without thinking too much. A casual thing. Just Do It!

  3. My colleague seem to use it to mean taking up something, as in, “I will pick up this issue.”

  4. The nuance comes from the visual image of a bunch of “things” sitting around and you (or the store manager, etc.) decides to “pick up” one of them and pay that one special attention. Those things can be headlines, songs, fruits, shoes, etc. Depending on the context.

    This is one of those cases where the mental/cultural framing of a metaphor is so different between English and Japanese. So my advice is not to think of this as an English world “pick up”, but fully think of it as a Japanese word ピックアップ. This tends to reduce the internal dissonance when trying to figure out what does this word mean.

  5. Pick up, worth picking up (to look at/read), picked out (for you), selected, featured, highlighted

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