Today I saw a Chevrolet bicycle, and automobile maker bicycles always surprise me lol. Like, a shout out for Jeep bicycles with the big boy tires, just in case normal bicycle tires leave you feeling beta I guess.
I’m from the USA, and as far as I know, those same companies don’t slap their names on bicycles there. Do they do so in your home country? Is this a Japan thing? Does anybody know when or how this might have caught on here?
I don’t think I’ve ever even seen advertisements for them.
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No idea how this became a thing.
My wife has a foldable Jeep bicycle. There’s nothing that distinguishes it from any other foldable bicycle except the logos. We bought it in a second hand store.
I regularly see Hummer branded bicycles in Donki.
Probably just a licensing agreement between X (Chevrolet) and an importer here in Japan.
They probably make more on the bikes than they do with the cars…
I’ve seen this since I first lived in Japan in the 1990s. I always assumed they licensed the name to slap on bland cookie-cutter bicycles in an attempt to increase desirability via implied foreign affiliation.
This company licenses the brands and puts them on bikes: https://www.gic-bike.com
My friend has a Renault one and the build quality and parts were fine, nothing to get excited about, but not total crap either.
Porsche makes bikes, they sell them in the US too.
I remember seeing a “Jeep” bicycle at a Walmart in Bellingham years ago. I can’t remember if there was a Hummer one too.
They’re decent enough for most folks. Supposedly inferior for the more performance crowd, but then again… Why Walmart?