What’s the deal with uni/sea urchin in the US?!


I’m pretty adventurous with food. I tend to repeat try something until I like it. The texture doesn’t bother me. But over and over I continue to try uni and I just get such inconsistent awful flavors and it makes me squinch my face lol. Sometimes it’s so horrible and strong it’s like taking a lick of gasoline. What is it about uni that I just am not understanding? It never tastes the way I’ve heard it described. I’ve heard people call it salty, or “oceany” or buttery but mine is always disorientingly bitter lol. Sometimes it’s been worse than others but it’s always bitter. I live in Boston and go to higher end places that cost a fortune. Is this one of those weird things like how they say some people are genetically wired to taste soap when they eat cilantro? Lmao or am I missing something?! I don’t know the first thing about sea urchin but I wanna like it lol.

^pic for reference, not my food 🙂

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