Reasons for Starting Airbnb Investments: “Wanted to Utilize Vacant Houses” Tops the List at 61.5%


When asked, "What prompted you to start investing in Airbnb? (Multiple responses allowed)" (n=104), 61.5% responded, "Wanted to utilize vacant houses," followed by 43.3% who said, "Interested in real estate investment," and 41.3% who wanted "to earn additional income."

Q1. What prompted you to start investing in Airbnb? (Multiple responses allowed)

  • Wanted to utilize vacant houses: 61.5%
  • Interested in real estate investment: 43.3%
  • Wanted to earn additional income: 41.3%
  • Wanted to start a business leveraging tourism demand: 37.5%
  • Influenced by the success of other Airbnb owners: 31.7%
  • As part of long-term asset management: 27.9%
  • Other: 1.0%
  • Don’t know/can’t answer: 4.8%

These findings highlight the diverse motivations behind investing in Airbnb, with a significant focus on making practical use of vacant properties, exploring real estate opportunities, and generating additional income.

by fujiwara___

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